Sorted's one-year journey, though it ended, played a pivotal role in shaping my identity as a designer. Taking charge of branding, the landing page, and the product sharpened my passion for seeing the bigger picture in the user journey, rather than just focusing on one touchpoint. It fueled my creative direction once again and proved that even with small budgets, big things can happen. Throughout the process, like in any startup, change was unavoidable. Adapting and evolving wasn't always a walk in the park, but a robust design system, open collaboration, and effective communication were the keys to overcoming these challenges.